A Framework for Ascertaining Deception in Children's Advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference48 articles.
1. Barry, Thomas E. “The Effect of a Modified Disclaimer on Inner-City vs. Suburban Children,”.Proceedings. August. pp.337–340. Chicago: American Marketing Association.
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3. Public and parental perceptions of and concerns with advertising to preschool children;International Journal of Consumer Studies;2016-08-18
4. Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising;Journal of Business Ethics;2014-04-01
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