Measuring the Impact of Product Placement on Children Using Digital Brand Integration
Author:
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10454446.2013.724370
Reference66 articles.
1. A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies
2. Exploring children's choice: The reminder effect of product placement
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