Children's Television Advertising: The Attitudes and Opinions of Elementary School Guidance Counselors-Reference-Cited by-同舟云学术

Children's Television Advertising: The Attitudes and Opinions of Elementary School Guidance Counselors

Published:1978-12 Issue:4 Volume:7 Page:9-16
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Barry Thomas E.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference8 articles.

1. Barry, Thomas E. and Hendricks, S. J. August 1976. “The Potential Role of the Elementary School Guidance Counselor in Providing Data for Public Policy Action in Children's Television Advertising,”. August, 7–9. Southern Methodist University. Unpublished paper

2. Culley, James D. “Perceptions of Children's Television Advertising: An Empirical Investigation of the Beliefs and Attitudes of Consumer, Industry and Government Respondents,”. Proceedings, American Academy of Advertising. April. pp.144–53.

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