Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising
Author:
Affiliation:
1. University of Southern California, Los Angeles, California, USA
2. University of Missouri, Columbia, Missouri, USA
3. Michigan State University, East Lansing, Michigan, USA
Funder
the Novak Leadership Institute at the University of Missouri
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1868026
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1. Honesty is the best policy: The effects of disclosure in word-of-mouth marketing
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