Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers-Reference-Cited by-同舟云学术

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Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

Published:2024-08-07 Issue: Volume: Page:1-31
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Kim Eunjin (Anna)¹^ORCID,Shoenberger Heather²,Kim Donggyu¹,Thorson Esther³,Zihang E.¹

Affiliation:

1. Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, California, USA

2. Donald P. Bellisario College of Communication, Penn State University, University Park, Pennsylvania, USA

3. College of Communication Arts and Sciences, Michigan State University, East Lansing, Michigan, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2386916

Reference72 articles.

1. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products

2. Almost human? A comparative case study on the social media presence of virtual influencers

3. Baklanov N. 2020. The Top Instagram virtual influencers in 2020. https://hypeauditor.com/blog/the-top-instagram-virtual-influencers-in-2020/

4. The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content

5. Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment

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