The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content
Author:
Affiliation:
1. Department of Communication, Johannes Gutenberg University of Mainz, Mainz, Germany
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1859171
Reference82 articles.
1. Saving Media or Trading on Trust?
2. Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts
3. The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers
4. A Note on Dropping Experimental Subjects who Fail a Manipulation Check
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