Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts
Author:
Affiliation:
1. Department of Mass Communication, Advertising, and Public Relations, Boston University
2. Grady College of Journalism and Mass Communication, University of Georgia
Funder
American Press Institute
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15205436.2018.1530792
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4. “This Post Is Sponsored”
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