Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a COVID-19 Message-Reference-Cited by-同舟云学术

Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a COVID-19 Message

Published:2024-04-02 Issue:2 Volume:24 Page:143-155
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Buvár Ágnes¹^ORCID,Balogh Eszter²,Dobai Attila Marcelián¹^ORCID,Tessényi Judit³

Affiliation:

1. Institute of People-Environment Transaction, ELTE Eötvös Loránd University, Budapest, Hungary

2. Institute of Psychology, ELTE Eötvös Loránd University, Budapest, Hungary

3. Business and Economics Faculty, John von Neumann University, Kecskemét, Hungary

Funder

ELTE Thematic Excellence Programme 2020, Supported by National Research, Development and Innovation Office

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/15252019.2024.2329134

Reference68 articles.

1. Singaporean Influencers and Covid-19 on Instagram Stories

2. Influencers and COVID-19: reviewing key issues in press coverage across Australia, China, Japan, and South Korea

3. Abidin C. and M. Ots. 2016. “Influencers Tell All. Unravelling Authenticity and Credibility in a Brand Scandal.” In Blurring the Lines: Market-Driven and Democracy-Driven Freedom of Expression edited by Maria Edström Andrew T. Kenyon and Eva-Maria Svensson 153–161. Sweden: Nordicom.

4. The effect of spokesperson attribution on public health message sharing during the COVID-19 pandemic

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