Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment
Author:
Affiliation:
1. Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlands
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1986256
Reference54 articles.
1. The effects of the standardized instagram disclosure for micro- and meso-influencers
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3. Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs
4. Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)
5. More than meets the eye: The functional components underlying influencer marketing
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