Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction-Reference-Cited by-同舟云学术

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Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction

Published:2024-07-26 Issue: Volume: Page:1-19
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Kim Eunjin (Anna)¹^ORCID,Hofmann Verena²^ORCID,Ratneshwar S.³,Thorson Esther⁴^ORCID

Affiliation:

1. Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, California, USA

2. FOM University of Applied Sciences for Economics and Management, Essen, Germany

3. Trulaske College of Business, University of Missouri, Columbia, Missouri, USA

4. College of Communication Arts and Sciences, Michigan State University, Lansing, Michigan, USA

Funder

American Academy of Advertising

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2024.2377541

Reference70 articles.

1. The Role of Narratives in Consumer Information Processing;Adaval R.;Journal of Consumer Psychology,2007

2. Bandura, A. 2002. “Social Cognitive Theory of Mass Communication.” In Media Effects: Advances in Theory and Research, edited by J. Bryant and D. Zillman, 2nd ed., 121–163. Mahwah, NJ: Erlbaum.

3. Is Self-Character Similarity Always Beneficial?

4. Bilandzic, H., and R. Busselle. 2013. “Narrative Persuasion.” In The Sage Handbook of Persuasion: Developments in Theory and Practice, edited by J. P. Dillard and L. Shen, 2nd ed., 200–219. Thousand Oaks, CA: Sage.

5. “This Post Is Sponsored”

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