Author:
Tansey Richard,Hyman Michael R.,Zinkhan George M.
Subject
Marketing,Communication,Business and International Management
Reference56 articles.
1. Belk, Russell W., Bryce, Wendy J. and Pollay, Richard W. Proceedings of the Inaugural Meeting of the Southeast Asia Region, Academy of International Business. Edited by: Mun, K. C. and Chan, T. C. pp.11–20. Hong Kong: Academy of International Business.
2. Images of Ourselves: The Good Life in Twentieth Century Advertising
3. Standardization in international marketing: Is Ted Levitt in fact right?
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