Standardization in international marketing: Is Ted Levitt in fact right?-Reference-Cited by-同舟云学术

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Standardization in international marketing: Is Ted Levitt in fact right?

Published:1986-11 Issue:6 Volume:29 Page:69-75
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Boddewyn J.J.,Soehl Robin,Picard Jacques

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference15 articles.

1. Levitt;AMA Marketing News,1985

2. Comparative Marketing: The First Twenty-Five Years;Boddewyn;Journal of International Business Studies,1981

3. International Marketing: Review and Research Agenda;Cavusgil,1985

4. How Multinationals View Marketing Standardization;Sorenson;Harvard Business Review,1975

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