Females Are More Rational! How Consumer Expertise Moderates Attitude toward Advertisements
Author:
Affiliation:
1. Riphah International University, Faisalabad Campus, Faisalabad, Pakistan
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2021.1989538
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4. Alzahrani, A. I., Mahmud, I., Ramayah, T., Alfarraj, O. & Alalwan, N. (2019). Modelling digital library success using the DeLone and McLean information system success model. Journal of Librarianship and Information Science, 51(2), 291–306.
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