A Meta-Analysis of the Effects of Disclosing Sponsored Content
Author:
Affiliation:
1. European University Viadrina, Frankfurt (Oder), Germany
2. University of Amsterdam, Amsterdam, The Netherlands
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1765909
Reference56 articles.
1. Honesty is the best policy: The effects of disclosure in word-of-mouth marketing
2. Using meta-analytic structural equation modeling to advance strategic management research: Guidelines and an empirical illustration via the strategic leadership-performance relationship
3. Informing Consumers about “Hidden” Advertising: A Literature Review of the Effects of Disclosing Sponsored Content
4. Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses
5. Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations
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