Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations-Reference-Cited by-同舟云学术

Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations

Published:2014-01-24 Issue:3 Volume:31 Page:214-224
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Boerman Sophie C.¹,van Reijmersdal Eva A.¹,Neijens Peter C.¹

Affiliation:

1. University of Amsterdam

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference45 articles.

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3. Audiovisual Media Services Directive 2010 Directive 2010/13/EU of the European parliament and of the council http://ec.europa.eu/avpolicy/reg/tvwf/index_en.htm

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