Paying Back to Good Deeds: A Text Mining Approach to Explore Don-jjul as Pro-consumption Behavior
-
Published:2024-08-01
Issue:2
Volume:26
Page:104-128
-
ISSN:2765-6500
-
Container-title:Asia Marketing Journal
-
language:en
-
Short-container-title:Asia Marketing Journal
Author:
Choo Hojin,Lee Sue Hyun
Publisher
Korean Marketing Association (AMJ)