Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand
Author:
Affiliation:
1. Auburn University, Auburn, Alabama, USA
2. Old Dominion University, Norfolk, Virginia, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.1990812
Reference70 articles.
1. Dimensions of Brand Personality
2. When Good Brands Do Bad
3. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
4. The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness
5. Valuable Virality
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework;International Review on Public and Nonprofit Marketing;2024-08-30
2. They do not deserve your thanks! Witness reactions to leader-directed expressions of gratitude.;Journal of Applied Psychology;2024-08-15
3. Gratitude expression in the sharing economy: a perspective of interactive marketing communication between peer service providers and consumers;Journal of Research in Interactive Marketing;2024-08-02
4. Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent;Journal of Advertising;2024-02-12
5. How social media influencer collaborations are perceived by consumers;Psychology & Marketing;2023-10-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3