The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference53 articles.
1. Scarcity Messages
2. Consumer Self-Confidence: Refinements in Conceptualization and Measurement
3. THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGY
4. Time-restricted sales appeals: The importance of offering real value
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