1. Department of Marketing & Entrepreneurship, University of Ghana Business School, University of Ghana, Accra, Ghana
2. Department of Marketing, G. Brint Ryan College of Business, University of North Texas, Denton, Texas, USA
3. Digital Transformation Research Center (DTRC), Ajman University, Ajman, UAE
4. Department of Marketing and Professional Sales, Michael J. Kennesaw State University, Kennesaw, Georgia, USA
5. University of North Texas, Texas, USA