The effects of sensory fit on consumer evaluations of co-branding
Author:
Affiliation:
1. Department of Psychology, Korea University, Seoul, Korea
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2019.1652518
Reference38 articles.
1. Consumer Evaluations of Brand Extensions
2. Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue
3. Extending the view of brand alliance effects
4. The interactive effects of colors and products on perceptions of brand logo appropriateness
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