Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13527260500247827
Reference56 articles.
1. Relation between culture and communication in packaging design
2. Children's Emotional Associations with Colors
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