Examining the effectiveness of a tourism–agriculture co-marketing alliance: an empirical study of fit and fit priming-Reference-Cited by-同舟云学术

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Examining the effectiveness of a tourism–agriculture co-marketing alliance: an empirical study of fit and fit priming

Published:2023-09-25 Issue: Volume: Page:1-17
ISSN:0250-8281
Container-title:Tourism Recreation Research
language:en
Short-container-title:Tourism Recreation Research

Author:

Liu Juanyi¹,Liu Fang¹^ORCID,Webb Dave (David)¹

Affiliation:

1. M263, Business School, University of Western Australia, Crawley, Australia

Funder

Australian Research Council

Publisher

Informa UK Limited

Subject

Management, Monitoring, Policy and Law,Tourism, Leisure and Hospitality Management,Geography, Planning and Development,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/02508281.2023.2252678

Reference112 articles.

1. Consumer Evaluations of Brand Extensions

2. Symbiotic marketing;Adler L.;Harvard Business Review,1966

3. The effects of sensory fit on consumer evaluations of co-branding

4. Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels

5. A two-dimensional approach to between-partner fit in co-branding evaluations;Ahn H.;Journal of Brand Management,2012

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