1. Department of Marketing, Entrepreneurship & Innovation, The Robert J. Manning School of Business, University of Massachusetts Lowell, Lowell, MA, USA
2. Department of Management and Marketing, California State University Dominguez Hills, Carson, CA, USA
3. Department of Marketing and Information Systems, Richard J. Wehle School of Business, Canisius College, Buffalo, NY, USA
4. Communication Department, College of Liberal Arts, University of Massachusetts Boston, Boston, MA, USA