Brand placement in text: the short- and long-term effects of placement modality and need for cognition-Reference-Cited by-同舟云学术

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Brand placement in text: the short- and long-term effects of placement modality and need for cognition

Published:2017-06-08 Issue:5 Volume:36 Page:682-704
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Avramova Yana R.¹,De Pelsmacker Patrick²,Dens Nathalie³

Affiliation:

1. Marketing Department, Faculty of Applied Economics, University of Antwerp, Antwerp, Belgium

2. Marketing Department, Faculty of Applied Economics, University of Antwerp & Ghent University, Ghent, Belgium

3. Marketing Department, Faculty of Applied Economics, University of Antwerp & Antwerp Management School, Antwerp, Belgium

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2017.1335041

Reference72 articles.

1. Reading voices and hearing text: Talker-specific auditory imagery in reading.

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