A User Study on the Acceptance of Native Advertising in Generative IR-Reference-Cited by-同舟云学术

A User Study on the Acceptance of Native Advertising in Generative IR

Published:2024-03-10 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2024 ACM SIGIR Conference on Human Information Interaction and Retrieval
language:
Short-container-title:

Author:

Zelch Ines¹^ORCID,Hagen Matthias²^ORCID,Potthast Martin³^ORCID

Affiliation:

1. Leipzig University, Germany and Friedrich-Schiller-Universität Jena, Germany

2. Friedrich-Schiller-Universität Jena, Germany

3. Leipzig University, Germany and ScaDS.AI, Germany

Funder

HORIZON EUROPE Digital, Industry and Space

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3627508.3638316

Reference43 articles.

1. Keyword generation for search engine advertising using semantic similarity between terms

2. The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

3. Exploring children's choice: The reminder effect of product placement

4. Brand placement in text: the short- and long-term effects of placement modality and need for cognition

5. Terrence M. Barnhardt, Isabel Manzano, Maria Brito, Melissa Myrick, and Steven M. Smith. 2016. The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention. Psychology & marketing 33, 11 (2016), 883–898.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Sponsored Question Answering;Proceedings of the 2024 ACM SIGIR International Conference on Theory of Information Retrieval;2024-08-02

2. Detecting Generated Native Ads in Conversational Search;Companion Proceedings of the ACM Web Conference 2024;2024-05-13