Detecting Generated Native Ads in Conversational Search-Reference-Cited by-同舟云学术

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Detecting Generated Native Ads in Conversational Search

Published:2024-05-13 Issue: Volume:5 Page:722-725
ISSN:
Container-title:Companion Proceedings of the ACM Web Conference 2024
language:
Short-container-title:

Author:

Schmidt Sebastian¹^ORCID,Zelch Ines²^ORCID,Bevendorff Janek³^ORCID,Stein Benno⁴^ORCID,Hagen Matthias⁵^ORCID,Potthast Martin⁶^ORCID

Affiliation:

1. Leipzig University, Leipzig, Germany

2. Leipzig University & Friedrich-Schiller-Universität Jena, Leipzig, Germany

3. Leipzig University & Bauhaus-Universität Weimar, Leipzig, Germany

4. Bauhaus-Universität Weimar, Weimar, Germany

5. Friedrich-Schiller-Universität Jena, Jena, Germany

6. Leipzig University & ScaDS.AI, Leipzig, Germany

Funder

European Commission

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3589335.3651489

Reference21 articles.

1. The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

2. Brand placement in text: the short- and long-term effects of placement modality and need for cognition

3. Terrence M. Barnhardt, Isabel Manzano, Maria Brito, Melissa Myrick, and Steven M. Smith. 2016. The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention. Psychology & marketing, Vol. 33, 11 (2016), 883--898.

4. Generating Campaign Ads & Keywords for Programmatic Advertising

5. The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs

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