The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs
Author:
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/0743915618818576
Reference27 articles.
1. Advertising Research Issues from FTC versus Stouffer Foods Corporation
2. Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships
3. “This Post Is Sponsored”
4. Embedded Advertising on Television: Disclosure, Deception, and Free Speech Rights
5. Good native advertising isn’t a secret
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