The role of relevancy in native advertising on social media-Reference-Cited by-同舟云学术

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The role of relevancy in native advertising on social media

Published:2022-11-03 Issue: Volume: Page:1-28
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Yoon Hye Jin¹,Huang Yan²^ORCID,Kim Taeyeon³

Affiliation:

1. Department of Advertising & Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USA

2. Jack J. Valenti School of Communication, University of Houston, Houston, TX, USA

3. School of Media & Communication, Kwangwoon University, Nowon-gu, Seoul, Republic of Korea

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2135345

Reference75 articles.

1. Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness

2. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

3. Brand placement in text: the short- and long-term effects of placement modality and need for cognition

4. How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses

5. Barnhart, B. 2021. Everything you need to know about social media algorithms. https://sproutsocial.com/insights/social-media-algorithms/.

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2. Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness;Journal of Consumer Behaviour;2024-08-21

3. To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising;Journal of Advertising Education;2024-07-20

4. Understanding podcast advertising: the need for more research;International Journal of Advertising;2024-07-03

5. The vampire effect of smartphone swiping: how atypical motor actions increase ad attention but impair brand recall;International Journal of Advertising;2024-06-02

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