Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer
Author:
Affiliation:
1. Ludwig-Maximilians-University Munich, Munich, Germany
2. University of Vienna, Vienna, Austria
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1930939
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5. Exit from the high street: an exploratory study of sustainable fashion consumption pioneers
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