Consumer Trust in Internet Marketing and Direct Selling in China-Reference-Cited by-同舟云学术

Consumer Trust in Internet Marketing and Direct Selling in China

Published:2019-05-13 Issue:3 Volume:18 Page:216-232
ISSN:1533-2667
Container-title:Journal of Relationship Marketing
language:en
Short-container-title:Journal of Relationship Marketing

Author:

Poon Patrick¹^ORCID,Albaum Gerald²

Affiliation:

1. Department of Marketing and International Business, Lingnan University, Tuen Mun, Hong Kong, PRC;

2. Anderson School of Management, University of New Mexico, Albuquerque, NM, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/15332667.2019.1589244

Reference62 articles.

1. What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs

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5. A Critical Review of Online Consumer Behavior

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