The Application of Big Data Technology in Network Marketing

Abstract

Abstract In today’s Internet technology era, the analysis of big data technology can help marketers better analyze user behavior, user preferences and market hot spots, so that enterprise network marketing programs get better marketing results. Therefore, in the context of big data technology, network marketing should fully consider and plan network marketing countermeasures according to the characteristics of big data. This experiment is carried out in the background of big data technology, analyzes the characteristic details and differences of big data technology in network marketing and real marketing, and summarizes and summarizes the corresponding marketing theory and development as the research theoretical basis. And through big data technology to the network marketing strategy analysis and comparison. Based on the logical relationship reasoning algorithm, this paper constructs the leading network marketing system and marketing strategy in the era of big data by analyzing the development status quo of big data technology network marketing. Experimental results show that using data mining and data analysis technology to analyze customer behavior data, establish the best network marketing strategy and make real-time adjustment strategy, in the enterprise, network community platform, between customers to form a marketing closed loop, in solving the breakthrough of network marketing at the same time to bring higher value to customers.