Enhancing Patronage Intention on Online Fashion Industry in Indonesia: The Role of Value Co-Creation, Brand Image, and E-Service Quality-Reference-Cited by-同舟云学术

Enhancing Patronage Intention on Online Fashion Industry in Indonesia: The Role of Value Co-Creation, Brand Image, and E-Service Quality

Published:2022-04-25 Issue:1 Volume:9 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Syah Tantri Yanuar Rahmat¹^ORCID,Olivia Dora¹

Affiliation:

1. Esa Unggul University, Jakarta, Indonesia

Funder

received no direct funding for this research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2022.2065790

Reference151 articles.

1. Online Service Quality and Brand Equity: The Mediational Roles of Perceived Value and Customer Satisfaction

2. The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience

3. Religiosity and consumer behavior: a summarizing review

4. Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth

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