Online Service Quality and Brand Equity: The Mediational Roles of Perceived Value and Customer Satisfaction
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
http://www.tandfonline.com/doi/pdf/10.1080/15332861.2015.1109987
Reference57 articles.
1. Measuring Brand Equity Across Products and Markets
2. An empirical model of customer service quality and customer loyalty in an international electronics company
3. An empirical investigation of the mediating role of relationship marketing skills on the relationship between customer satisfaction and customer loyalty
4. The influence of mall shopping environment and motives on shoppers' response: a conceptual model and empirical evidence
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