Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth-Reference-Cited by-同舟云学术

Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth

Published:2017-04-22 Issue:4 Volume:12 Page:969-1002
ISSN:1863-6683
Container-title:Review of Managerial Science
language:en
Short-container-title:Rev Manag Sci

Author:

Ansary Amin,Nik Hashim Nik M. Hazrul

Publisher

Springer Science and Business Media LLC

Subject

General Business, Management and Accounting

Link

http://link.springer.com/article/10.1007/s11846-017-0235-2/fulltext.html

Reference158 articles.

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3. Ailawadi KL, Lehmann DR, Neslin SA (2003) Revenue premium as an outcome measure of brand equity. J Mark 67:1–17

4. Akbar US, Azhar SM (2011) The drivers of brand equity : brand image, brand satisfaction and brand trust. Sukkur Institute of Business Administration, Sukkur, pp 1–18

5. Alam SS, Yasin NM (2010) The antecedents of online brand trust: Malaysian evidence. J Bus Econ Manag 11(2):210–226

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