A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance-Reference-Cited by-同舟云学术

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A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance

Published:2024-08 Issue: Volume:94 Page:101918
ISSN:0038-0121
Container-title:Socio-Economic Planning Sciences
language:en
Short-container-title:Socio-Economic Planning Sciences

Author:

Kara Karahan,Yalçın Galip Cihan,Akagün Ergin Elif,Simic Vladimir^ORCID,Pamucar Dragan

Publisher

Elsevier BV

Reference89 articles.

1. Branding and brand equity;Keller;Handbook of Marketing,2002

2. How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR;Mahmood;Int J Eng Bus Manag,2020

3. The impact of brand equity on brand competitiveness;Gupta;J Bus Res,2020

4. Sustainable marketing activities of traditional fashion market and brand loyalty;Jung;J Bus Res,2020

5. Role of brand experience in shaping brand love;Joshi;Int J Consum Stud,2021

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