Role of brand experience in shaping brand love
Author:
Affiliation:
1. Department of Management Studies National Institute of Technology Hamirpur India
2. Department of Management Jaipuria Institute of Management Ghaziabad India
3. Department of Management Bharati Vidyapeeth Deemed University Pune India
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12618
Reference106 articles.
1. Measuring Brand Equity Across Products and Markets
2. Dimensions of brand personality;Aaker J. L.;Journal of Marketing Research,1997
3. Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives
4. The Social Influence of Brand Community: Evidence from European Car Clubs
Cited by 124 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. An examination of the linkages among website characteristics, brand love, and word of mouth in the airline industry;Transport Economics and Management;2024-12
2. Brand Personality and Loyalty as Drivers of Repurchase Intentions: Evidence from Pakistani Mobile Phone Users;Global Business Review;2024-08-28
3. Unveiling the Impact of Interpersonal Interactions on Brand Love: Insights from a Dual-Path Framework;Journal of Travel Research;2024-08-16
4. A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance;Socio-Economic Planning Sciences;2024-08
5. A novel framework for understanding the interplay between the mobile wallet service quality dimensions and loyalty intention;The TQM Journal;2024-07-22
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3