Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure-Reference-Cited by-同舟云学术

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Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure

Published:2020-08-24 Issue: Volume: Page:1-38
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Nguyen Bang¹^ORCID,Chen Junsong²,Foroudi Pantea³^ORCID,Yu Xiaoyu⁴,Chen Cheng-Hao Steve⁵,Yen Dorothy A.⁶

Affiliation:

1. Center for Innovation and Entrepreneurship, Shanghai University, Shanghai, P.R. China

2. Professor and Vice Dean, Emlyon Business School, Ecully, France

3. Middlesex University London, London, UK

4. School of Management, Shanghai University, Shanghai, P.R. China

5. University of Southampton, Southampton, UK

6. Brunel Business School, Brunel University London, London, UK

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1807590

Reference136 articles.

1. IMPLEMENTING NEW MANUFACTURING TECHNOLOGY: THE RELATED EFFECTS OF TECHNOLOGY CHARACTERISTICS AND USER LEARNING ACTIVITIES.

2. Knowledge management and innovation performance in a high-tech SMEs industry

3. Performance implications of exploration and exploitation in SMEs: the mediating role of interaction orientation

4. What's Behind CRM Research? A Bibliometric Analysis of Publications in the CRM Research Field

5. An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation

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1. Learning from failure, resource orchestration and social enterprise growth performance: the moderating role of failure normalization;Current Psychology;2023-11-16

2. Fuzzy DEMATEL-ANP-Based Approach for Determining the CRM Readiness Factors;International Journal of Information Technology & Decision Making;2023-06-23

3. No big deal: how leader self-deprecating humor influences subordinate learning from failure;Journal of Knowledge Management;2023-05-19

4. Marketing resources, competitive advantage, and marketing performance: a modified TISM and MICMAC approach;Journal of Strategic Marketing;2022-10-27

5. Examining the Influence of Customer Relationship Management and Innovation Capability on the Performance of Small and Medium Scale Enterprises: Content Analysis and Partial Least Square Approach;British Journal of Management and Marketing Studies;2022-09-11

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