Marketing resources, competitive advantage, and marketing performance: a modified TISM and MICMAC approach-Reference-Cited by-同舟云学术

Marketing resources, competitive advantage, and marketing performance: a modified TISM and MICMAC approach

Published:2022-10-27 Issue: Volume: Page:1-17
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Chakma Rubina¹,Dhir Sanjay²,Ongsakul Viput³,Sakka Georgia⁴⁵,Ahmed Zafar U.⁶

Affiliation:

1. Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India

2. Strategic Management Area, Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India

3. NIDA Business School, National Institute of Development Administration, Bangkok, Thailand

4. Business Administration, University of Nicosia, Nicosia, Cyprus

5. Business Administration, Unicaf University, Larnaca, Cyprus

6. Marketing and International Business, Department of Marketing, School of Business, International University, Vietnam National University at Ho Chi Minh City, Ho Chi Minh City, Vietnam

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2022.2138954

Reference54 articles.

1. Strategic orientations, marketing capabilities and innovativeness: an adaptive approach

2. FUZZY DEMATEL METHOD TO EVALUATE THE DIMENSIONS OF MARKETING RESOURCES: AN APPLICATION IN SMES

3. The financial contribution of customer-oriented marketing capability

4. Firm Resources and Sustained Competitive Advantage

5. Structural Holes

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