Adding value to first-year undergraduate marketing education: team-based learning as a strategic response to changing modern educational environments
Author:
Affiliation:
1. Department of Marketing, University of Auckland Business School, Auckland, New Zealand
2. Department of Management and International Business, University of Auckland Business School, Auckland, New Zealand
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2016.1182577
Reference20 articles.
1. Exploring criticality in management education through action learning
2. The Use of Team-Based Learning as an Approach to Increased Engagement and Learning for Marketing Students
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Marketing education for sustainable development;Spanish Journal of Marketing - ESIC;2023-06-15
2. Strategic entrepreneurial responses to economic, social, political and technological environment – a literature review;CRJ;2023-02-23
3. Enablers and barriers of first-year common semesters and semester-long courses aimed at interprofessional collaborative practice capability development: A scoping review;Journal of Interprofessional Care;2022-07-21
4. Teaching marketing to non-marketing majors: tools to enhance their engagement and academic performance;Education + Training;2021-05-27
5. Team-Based Learning in professional writing courses for accounting graduates: positive impacts on student engagement, accountability and satisfaction;Accounting Education;2021-03-28
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3