Empirically examining the psychological mechanism of a loved and trusted business school brand
Author:
Affiliation:
1. IILM, Marketing, IILM Graduate School of Management, Greater Noida, India
2. Marketing, Institute of Management Technology Ghaziabad, Ghaziabad, India
3. Marketing, ICFAI University Dehradun, Dehradun, India
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2020.1742846
Reference72 articles.
1. The Origins of Business Ethics in American Universities, 1902–1936
2. Ahuvia, A. C. (1993). I love it! Towards a unifying theory of love across diverse love objects [PhD dissertation, Northwestern University]. UMI Dissertation Services.
3. The Impact of Marketing Actions on Relationship Quality in the Higher Education Sector in Jordan
4. Alag. (2018). This is what is wrong with MBA programmes in India, and here’s how to fix it. Hindustan Times. Retrieved November 16, 2019, from https://www.hindustantimes.com/education/this-is-what-is-wrong-with-mba-programmes-in-india-and-here-s-how-to-fix-it/story-QPqJX87ZuG4VRhDB46eXyK.html
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