Competitive Asymmetry Among B-schools Based on Graduate Outcome and Institute Financial Performance: The Need for Academic Parity

Author:

John Kishore Thomas12,G. Rejikumar3,Nirappathu Jojo Joy2,Raghavan Ajith Kumar Kamala4

Affiliation:

1. Department of Management Studies (DoMS), Indian Institute of Technology, Madras, Tamil Nadu, India

2. Xavier Institute of Management and Entrepreneurship, SIPCOT Industrial Growth Centre, Oragadam, Kancheepuram District, Tamil Nadu, India

3. Amrita School of Business, Amrita Vishwa Vidyapeetham, AIMS Campus, Kochi, Kerala, India

4. People Institute of Management Studies, EMS Akshara Gramam, Munnad, Chengala, Kasaragod, Kerala, India

Abstract

The B-school scenario in India is vast; with institutions in thousands, and hundreds of thousands in annual intake. Despite availability of ranking metrics, these portray only a partial picture of the top institutes alone, leaving the majority of Indian B-schools unmapped. The competitive arena for institutes is asymmetric, creating a problem with existing indexes as they do not aid aspirants or major stakeholders to make accurate estimates of institutional performance. Using secondary data from a statutory body (AICTE), the paper studies how this asymmetry is played out in aspects of graduate outcome performance- namely outturn and placement, as well as institutional financial performances within the context of a single state. Publicly available information from media and other intelligence reports have been further leveraged to augment facts. The study clusters institutes based on graduate outturn and placements into a vulnerability-risk grid, allowing accurate assessments of how B-schools are performing across a selected time-period. Financial risk assessment also helps in identifying the problem hotspots which require direct intervention. The paper is unique in its contribution to classifying risks among management institutes using a method which is scalable and adaptable. It identifies key imperatives to establish academic parity, by clustering deficit aspects based on the level of the b-schools performance.

Publisher

SAGE Publications

Reference159 articles.

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2. Agarwal P. (Ed.) (2012). A half-century of Indian higher education: Essays by Philip G. Altbach. Sage Publications.

3. Aggarwal Sharma A., Rao V. R. & Popli S. (2013). Measuring consumer-based brand equity for Indian business schools. Journal of Marketing for Higher Education, 23(2), 175–203. https://doi.org/10.1080/08841241.2013.866609

4. Ahmedabad Bureau. (2018, January 20). Lower-rung B-schools churning out unemployable graduates: Assocham. BusinessLine. https://www.thehindubusinessline.com/news/education/lowerrung-bschools-churning-out-unemployable-graduates-assocham/article8528111.ece

5. AICTE. (2018, March). Model curriculum for management program (MBA PGDM). All India Council for Technical Education. https://www.aicte-india.org/sites/default/files/AICTE_MBA.pdf

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