The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Author:
Affiliation:
1. Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, Karachi, Pakistan
2. Institute of Business Administration Karachi, Pakistan
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2021.1975184
Reference102 articles.
1. Measuring service quality in higher education: HEdPERF versus SERVPERF
2. Ali, M. & Ahmed, M. (2018). Determinants of students’ loyalty to university: A service-based approach, MPRA Paper 84352, University Library of Munich, Germany.
3. Perceived quality of administrative services and its consequences on students’ behavioral intentions
4. Conceptual Model of Student Satisfaction in Higher Education
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