Determinants of Students' Loyalty to University: A Service-Based Approach
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Publisher
Elsevier BV
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1. Construction and Measurement of Predictive Model of Student Identification in Open University from the Perspective of Service and Relationship;Advances in Education;2024
2. The Role of Student’s Satisfaction in Mediating Relationship Between Service Quality and Brand Image;Proceedings of the 8th International Conference on Communication and Media 2022 (i-COME 22);2023
3. The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty;Journal of Marketing for Higher Education;2021-09-19
4. Toward Sustainable Overseas Mobility of Vietnamese Students: Understanding Determinants of Attitudinal and Behavioral Loyalty in Students of Higher Education;Sustainability;2019-01-14
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