Branding governance in international recurring sports events: the World Rugby ‘Sevens’ Series-Reference-Cited by-同舟云学术

Branding governance in international recurring sports events: the World Rugby ‘Sevens’ Series

Published:2022-02-01 Issue: Volume: Page:1-23
ISSN:1618-4742
Container-title:European Sport Management Quarterly
language:en
Short-container-title:European Sport Management Quarterly

Author:

Kahiya Eldrede¹^ORCID,Ashill Nick¹^ORCID,Perkinson Oliver¹

Affiliation:

1. School of Marketing and International Business, Wellington School of Business and Government | Ōrauariki, Victoria University of Wellington | Te Herenga Waka, Wellington, New Zealand

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/16184742.2022.2030383

Reference98 articles.

1. Global brands in sports: identifying low-risk business opportunities

2. Branding in pictures: using Instagram as a brand management tool in professional team sport organisations

3. Athlete brand image: scale development and model test

4. Branding athletes: Exploration and conceptualization of athlete brand image

5. Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

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