Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE)
Author:
Affiliation:
1. Marketing & Sport Management, University of Bayreuth, Bayreuth, Germany
2. Sport Sociology & Management, University of Bern, Bern, Switzerland
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2023.2264316
Reference67 articles.
1. Aaker, D. A. (2002). Building strong brands. Simon & Schuster.
2. Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
3. Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
4. Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research
5. Navigating the emergence of brand meaning in service ecosystems;Baker J. J.;Journal of Service Management,2022
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