Branding in pictures: using Instagram as a brand management tool in professional team sport organisations-Reference-Cited by-同舟云学术

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Branding in pictures: using Instagram as a brand management tool in professional team sport organisations

Published:2018-01-31 Issue:4 Volume:18 Page:413-438
ISSN:1618-4742
Container-title:European Sport Management Quarterly
language:en
Short-container-title:European Sport Management Quarterly

Author:

Anagnostopoulos Christos¹²^ORCID,Parganas Petros³,Chadwick Simon⁴,Fenton Alex⁴

Affiliation:

1. Faculty of Business Administration and Social Sciences, Molde University, Molde, Norway

2. School of Business, University of Central Lancashire, Lancashire, UK

3. Department of Computer Science and Engineering, University of Ioannina, Ioannina, Greece

4. Salford Business School, University of Salford, Manchester, UK

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/16184742.2017.1410202

Reference91 articles.

1. Relationship Marketing and Social Media in Sport

2. Social Media Scholarship in Sport Management Research: A Critical Review

3. The role of brand love in consumer‐brand relationships

4. Corporate social responsibility in professional team sport organisations: towards a theory of decision-making

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