Aufbau und Management von Eventmarken im Sport – Implikationen einer Multi-Akteurs-dominanten Logik für die Eventmarke EURO 2024
Author:
Publisher
Erich Schmidt Verlag GmbH & Co. KG
Link
https://link.springer.com/content/pdf/10.37307/b.978-3-503-23714-2.14
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4. Bodet, G. & Séguin, B. (2021). Team Sports Brand Management. In S. Walzel & V. Römisch (Hrsg.), Managing Sports Teams: Economics, Strategy and Practice (S. 141–159). Springer. https://doi.org/10.1007/978-3-030-56495-7_8
5. Bouchet, P., Hillairet, D. & Bodet, G. (2013). Sport brands. Routledge. http://site.ebrary.com/lib/alltitles/docDetail.action?docID=10672787
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