The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads-Reference-Cited by-同舟云学术

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The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads

Published:1991-03 Issue:1-2 Volume:13 Page:1-44
ISSN:0163-3392
Container-title:Current Issues and Research in Advertising
language:en
Short-container-title:Current Issues and Research in Advertising

Author:

Speck Paul Surgi

Publisher

Informa UK Limited

Subject

General Materials Science

Link

http://www.tandfonline.com/doi/pdf/10.1080/01633392.1991.10504957

Reference125 articles.

1. Aper, Michael J. 1982.The Experience of Motivation, 177–195. London: Academic Press.

2. Humour and the Theory of Psychological Reversals

3. Ph.D. Dissertation;Bahr Judith D.,1978

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