Disparaging humorous advertising: A bibliometric review
Author:
Affiliation:
1. Department of Communication and Marketing, Cyprus University of Technology, Limassol, Cyprus
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2024.2397648
Reference94 articles.
1. A Comparison of Print Advertisements from the United States and France;Abhijit Biswas;Journal of Advertising,1992
2. A multimodal analysis of a controversial Israeli political campaign ad
3. ‘Ooh, eh eh … Just One Small Cap is Enough!’ Servants, Detergents, and their Prosthetic Significance
4. Dissociation and Visual Arguments: Creating Customers for Levy's Real Jewish Rye
5. bibliometrix : An R-tool for comprehensive science mapping analysis
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