Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service

Author:

Xie YuguangORCID,Liang Changyong,Zhou PeiyuORCID,Jiang LiORCID

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Marketing

Reference84 articles.

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3. Humor effectiveness in social video engagement;Barry;J. Market. Theor. Pract.,2018

4. Examining the effects of robots' physical appearance, warmth, and competence in frontline services: the humanness‐value‐loyalty model;Belanche;Psychol. Market.,2021

5. Humor in advertising: the moderating role of prior brand evaluation;Chattopadhyay;J. Mark. Res.,1990

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